Dr. Bill Dorfman has redefined cosmetic dentistry by merging clinical innovation, entrepreneurial drive, and media presence, making him not just a provider of aesthetic dental care but a public-facing thought leader at the intersection of health, beauty, and entertainment.
Dentistry as an Enterprising Art
Dr. Dorfman founded Century City Aesthetic Dentistry to help people from all walks of life with dental-related issues. He built the office on clinical precision, media-savvy branding, and patient experience.
Over the past few decades, Dr. Dorfman has developed a reputation as “Hollywood’s Smile King.” He has tended to A-list clients such as Katy Perry, Hugh Jackman, and Anne Hathaway, helping them achieve the movie-star smile they had always dreamed of having.
However, beyond this, Dr. Dorfman is a multi-talented individual in his own right, having won numerous awards and garnered considerable acclaim.
Breaking Into the Spotlight as a Cosmetic Dentist
During his first week of dental office operation, Dr. Dorfman received unexpected early exposure to the entertainment industry. An old friend sought help and offered to barter to lower the costs. As it turned out, this friend was a PR professional willing to provide free PR guidance to Dr. Dorfman, which inadvertently led to national media exposure.
To this end, today, Dr. Dorfman is a New York Times bestselling author and a two-time Guinness World Record holder.
He has also appeared as a dental expert on many TV shows, including Extreme Makeover, The Doctors, The View, The Oprah Winfrey Show, The TODAY Show, and Good Morning America. Despite his fame, it’s important to note that Dr. Dorfman is available to anyone seeking top-quality dental care, not just celebrities.
Beyond the Chair: Building Brands
In addition to this, he is also the creator of numerous dental adjacent products, such as Zoom! Whitening, POOOF! Whitening Strips, and Kickballz, a caffeinated gum. Each of these products uniquely combines Dr. Dorfman’s expertise as a dental professional and his plethora of experience in media and PR. In these ways, his products represent a fusion of performance, lifestyle, and oral health innovation.
Staying Power Through Education and Mentorship
One of the key mantras Dr. Dorfman has taken to heart throughout his career is always to remain a student, hungry for greater and wider education. His commitment to lifelong learning has yielded remarkable results; for instance, 99% of the procedures he performs weren’t invented when he graduated.
To help further these efforts, he is also a founder of the LEAP Foundation at UCLA, a leadership and success training program for young professionals and entrepreneurs. His advice to young dentists is to shadow experienced dentists, which he calls “Copy the genius”, join mastermind groups, and never stop learning.
A Public Figure With a Private Practice Mentality
Despite fame and celebrity clientele, Dr. Dorfman maintains that top-tier dental care should be accessible to everyone, not just those in Hollywood. His office and work emphasize trust, results, and patient empowerment, the roots of his continued success.
Written in partnership with Tom White
