Etsy, Inc., which operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers worldwide, recently announced several changes in its Executive Team. The changes are meant to strengthen the platform’s ability to improve the shopping experience further, aiming to boost customer engagement, build brand trust and loyalty, and revive the company’s growth. All these changes will be effective the first week of January.
Lanny Baker Appointed CFO
Currently the Chief Operating Officer and previously Chief Financial Officer of Eventbrite, a global events marketplace, Lanny Baker will fill the role of Chief Financial Officer at Etsy. Baker will succeed Etsy’s current CFO, Rachel Glaser, who announced her decision to retire in July.
Glaser will remain with Etsy, but as an advisor, through June 30, 2025, to assist in a smooth transition. Baker will take over all Glaser’s prior responsibilities, including overseeing Strategic Finance, Analytics, Accounting, Internal Audit, Investor Relations, Tax, Treasury, Strategic Sourcing, and Corporate Development.
Etsy’s CEO, Josh Silverman, commented, “Lanny is an exceptionally versatile, accomplished, and strategic leader with a 20+ year track record within the consumer internet, digital media, and marketplace sectors – excelling at aligning teams and resources to achieve value-creating results. His financial acumen, operational skills, and growth orientation are going to be critical ingredients as he partners with me, Kruti, and the rest of our executive leadership.”
Before Eventbrite, Bake was CFO at YELP, leading corporate finance, investor relations, and workplace functions during the company’s significant growth. He also served as the CEO and CFO at Zip Realty and Monster Worldwide.
Baker added, “I can’t wait to get started at Etsy, a company I have long admired, with the opportunity to help take this great business to its next phase of growth and success. Etsy has all the ingredients required to continue to stand apart – a highly differentiated product offering, a passionate and creative community of sellers and buyers, a world-class team, a highly flexible capital-light business model, and an extremely strong financial foundation.”
Kruti Patel Goyal Appointed President and Chief Growth Officer
Kruti Patel Goyal, Etsy’s Depop subsidiary CEO, will shift to the President and Chief Growth Officer of Etsy, Inc. In this newly created role, Patel Goyal will integrate all customer touchpoints to deliver a more compelling and inspiring experience for millions of Etsy buyers and sellers.
Patel Goyal will report to Silverman and oversee product, marketing, member support, trust and safety, strategy, and operations. Having been with the company for ten years in various integral roles, she will remain CEO of Depop through April 2025, assisting Depop’s executive team in filling this role.
“Kruti is a world-class leader with a proven ability to drive growth by obsessing over the customer experience. Over the past decade, Kruti has built and scaled critical functions for Etsy during high-growth periods. Most recently, she led an exciting transformation at Depop, making it the top-performing brand in our portfolio from a growth perspective,” Silverman continued. “Etsy is at an inflection point; we must stay true to our roots while innovating and evolving to meet the ever-changing needs of today’s customers. Kruti is uniquely positioned to take on this challenge.”
Patel Goyal commented, “ I’m equally excited to return to Etsy to help Josh and our team reignite growth by delivering a uniquely compelling and meaningful experience across every customer touchpoint, powered by the human connection that defines Etsy.”
Brad Minor Appointed Chief Marketing Officer
As Raina Moskowitz departs Etsy as its Chief Marketing Officer to join another company as its Chief Executive Officer, Brad Minor will assume the position. Minor joined Etsy in 2022 and is currently the company’s Chief Brand Officer but will now report to Patel Goyal as he becomes part of Etsy’s executive team.
These management changes are unrelated to Etsy’s overall financial performance.
