Just in time for spring, Primm’s, based out of Winston-Salem, NC, is dropping a new line of Parisian-inspired clothing from Isabel Marant. The multi-brand boutique, which recently unveiled a major expansion of its luxury dress collection focusing on premium fabrics and tailored fits, is now further elevating its selection by offering Isabel Marant dresses, shoes, bags, and other apparel in its store. This collaboration reinforces the company’s commitment to curating only the highest-quality, refined offerings for its sophisticated clientele.
Primm’s has operated since 2021 under the leadership of founder Amie Primms Havens, with the vision of curating a collection of intentional pieces for sophisticated women. With their expansion into luxury, they made strides toward this goal, and now, by collaborating with the Isabel Marant brand, the boutique strategically expands its designer portfolio, showcasing an effortless Parisian chic that perfectly complements the tailored luxury of its in-house dress collection. This move not only completes the contemporary woman’s wardrobe but firmly establishes Primm’s as a trusted leader in multi-brand luxury womenswear.
Isabel Marant Dresses and Apparel: The Signature Parisian Style
The Isabel Marant brand boasts a Parisian style dubbed “French style with a smile” on their website. Showcasing cool luxury, the brand reimagines modern urban style with a focus on freedom and self-expression. The brand prefers quality materials with a relaxed, effortless, and even simple style that stands in contrast to the ostentatious, highly materialistic focus of other luxury designs.
In terms of bags and other accessories, Isabel Marant has a wide variety of styles and textures that are suited for the average individual looking to express personal style with luxury pieces. The bag designs are shape-focused, with a specific crescent moon or half-moon shape reappearing consistently. Often made of leather and suede, these bags are quintessential urban cool luxury with an approachable simplicity.
Accessories maintain the relaxed Parisian style with simple, tasteful designs. The apparel stands for its ruffles and textures, complementing the accessories and bags for a cohesive look.
The Isabel Marant brand features mainly neutral colors, but there are pops of color, primarily pastels and florals, for those looking to experiment outside the cool urban chic palette. All the designs stay focused on the modern urban style, with conventional silhouettes and approachable pieces.
Isabel Marant Skano Bags and Key Pieces at Primm’s
Images sourced from Primm’s
Primm’s offers pieces from the main Isabel Marant label as well as the subsidiary, Isabel Marant Etoile. The boutique has curated a selection of Isabel Marant bags that offer a diverse range of styles from the casual Skano crossbody to the alternative-style Bolton-GZ. In black and tan shades, these bags are sure to fit into the casual urban fashion enjoyer’s wardrobe.
For those with a more color-focused interest in brighter and lighter styles, the Moby-GZ and Mobyli sweatshirts offer a good option. In blue and pink, these crewneck sweatshirts are casual and colorful. They also match well with the Isabel Marant Etoile Noemia shorts that come in cream-colored denim and a faded blue.
Primm’s continues to solidify its position as a leader in luxury womenswear, from its exclusive event wear to the newly curated Isabel Marant line. With a mission focused on tasteful and unique pieces, Primm’s offers a selection that mainstream stores simply cannot match.
It’s this dedication to a refined, hand-picked collection that makes the boutique the premier destination to experience the Isabel Marant designs and all the elevated luxury Primm’s offers. So, if you’re in the area and in the market for Isabel Marant designs, check out Primm’s’s new collection!
Written in partnership with Tom White
